Hungarian SMEs are spending their money at random on Facebook
Almost half of SMEs in Hungary are engaged in digital marketing activities, but most of them are spending randomly without a well-thought-out strategy, according to...
Hungarian online stores closed a record year
Hungarian online retail sales reached HUF 1 046 billion (€3 018 million) net in 2020, crossing the 1 000 billion psychological barrier for the first...
One year of e-commerce in Hungary: what and how did we buy online?
We ordered online more often in 2020, we preferred to pay cashless, have it delivered by courier and the most popular category was clothing, but...
What makes Hungarian e-commerce special?
When entering a market in a different country it is always important to collect relevant data about the market and the potential target group, while...
Black Friday 2020 in Hungary: even COVID cannot stand in its way
Recent e-commerce trends in a research by Reacty Digital & LogiNetThe 2020 festive season is fast approaching, so Black Friday promotions will soon fire up...
Domestic digitization: high momentum, low efficiency
The Digimeter measured the digital economyMost of the Hungarian SME sector has just embarked on digitization, although the bigger a company is, the further it...
Home office is the winner of coronavirus
The very first wave of the Digimeter research serial was successfully completed, during which companies behind Digimeter wanted to assess the impact of the coronavirus...
Hungarian e-commerce can take to a new level
Domestic Hungarian online retail turnover reached HUF 781 billion (€2 265 million) in 2019, an increase of 17 percent compared to the previous year - according...
Hungarians order more frequently and in larger quantity online
Most people still consider online shopping from Hungary to be safe, but they try to avoid using cash and the popularity of foreign online stores...
“This is how you operate” – a survey among Hungarian webshops
Two-thirds of the companies operating online shops would prefer to develop further, but most of them are clueless about where to start, according to the...
More people order food online because of the coronavirus
More than a third of internet users would order food online because of the coronavirus, which could double the proportion of those who shop online...
