Almost half of SMEs in Hungary are engaged in digital marketing activities, but most of them are spending randomly without a well-thought-out strategy, according to...
Hungarian online stores closed a record year
Hungarian online retail sales reached HUF 1 046 billion (€3 018 million) net in 2020, crossing the 1 000 billion psychological barrier for the first...
One year of e-commerce in Hungary: what and how did we buy online?
We ordered online more often in 2020, we preferred to pay cashless, have it delivered by courier and the most popular category was clothing, but...
What makes Hungarian e-commerce special?
When entering a market in a different country it is always important to collect relevant data about the market and the potential target group, while...